NBN Top Five Most Likely Subscribers

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For NBN retailers and business people, it pays to know your customers and subscribers. This is by recognising their issues and concerns and knowing how they use the service. The NBN Co. and retailers respond to these by adapting measures or innovation; By knowing their details, situations, locations, needs, demographics, and other specifics this enables them to improve and create new services, products, changes, applications of new technology, and methods to elevate NBN and broadband in general.

We have seen this recently in the HFC / Multi Technology Mix / FTTx approach, as well as the launch of a second Sky Muster for Satellite NBN, and roll out deployment in more rural, regional and other distant areas. As well, the NBN upholds global quality standards that stretch to all retailer ISP’s to standardise pricing, performance, service, and quality for subscribers.

Retailer ISP’s offer specific bundles and plans that suit data needs, budget, suitability of the format and other options to fit different customers and NBN subscribers. By these, we also know what type of subscribers we have based on the details we have and their type of usage. Some customers may be the typical or common, but there are now more unlikely customers as well who use the NBN for very specific uses and needs.

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Families

The most common NBN subscriber group, a family’s broadband needs are easily addressed with high-speed reliable broadband with a high data allowance and /or unlimited bundles and plans. For example, a family of three to five with or without a fully wireless automated home, and a combination of computers, smartphones, tablets and other smart devices / appliances can sign up for an NBN connection in order to get the right amount of speed and reliability taken care of.

Speaking of speed, the usual speed tier can be either second or third tier, enough to take care of multi-users, while fitting right into the budget. Other families with minimal or part minimal data use may also able to use first and second level speed tiers. Unlimited or big data bundles are the more popular options in order to meet data usage for common online activities of different family members, such as gaming, downloads, streaming, internet TV and such.

Small Communities

This category will apply to groups, families, and single users collected together in locations that are made up of a few houses, non-high rise apartment buildings, rental houses, and extended families that live in a common area. Although most groups like these would strive for FTTP or Fibre to the Premises if possible, and using the higher speed level tiers, there are also other applicable options. This depends on the situation, and if there are available HFC or copper network facilities. An optimised FTTN or to the Node, or Fibre to the Building may also work, and most of these will use a Cabinet or Hub as a distribution point, where it will service a number of premises in the singular location.

For other situations, Fixed Wireless and Satellite NBN can be used, but this would work for premises in a single location that are individual houses or units. Each would either have an antenna receiver set-up (Fixed Wireless) and a satellite dish receiver (Satellite NBN). This is one of the more common set-ups for subscribers that are situated in the rural, regional and other distant regions where NBN is already available. It is after all the default format there, and offers much less complications.

The Corporate Setting / Mass Telecommunications

It is already a given when NBN is drafted to address broadband internet needs for the corporate setting. The most common will be business NBN, with additional facilities. For one, the mass usage is easily fulfilled by upper level speed tiers and an unlimited plan. For two, most corporate usage for NBN will come bundled with telecommunications needs, such as VoIP or Voice over the Internet phones, video teleconferencing, and any combinations that involve calls to smartphones, as well as other functions. It becomes an integrated element of a corporate or large business setting broadband.

As well, mass telecommunications set-ups such as for use in call centers, tech support, customer service, banking, information and resources, and frontline communications are better addressed with a business NBN option, with the additional features, depending on the type of plan or bundle. Most of them will also use VoIP as the partner function of the broadband service. Most business plans with VoIP pairings have business phone plans with features such as prerecorded options, background and hold music, ads, and etc.

Farmers

We have to remember that 300 NSW farmers were the first beneficiaries of Satellite NBN at a Sky Muster Roadshow held at the 2016 New South Wales Farmer’s Association Annual Conference. Both Satellite and also Fixed Wireless NBN have become essential facilities in the distant regions for many varied uses in daily life, work, and business. NBN is no longer composed of subscribers from major cities, for the usual activities.

Not only does this help farmers with their regular broadband use and telecommunications, but also for modernising their farm and agricultural equipment. More and more farmers are using advanced equipment for monitoring, tracking, sensors, remote control and access, security, and other advanced features to modernise and automate their farming and breeding activities.

One recent application is for aquaculture optimisation software, used by PanLogica Pty Ltd. and was early-adopted by Huon Aquaculture Pty Ltd in Tasmania. This has modernised their processes for farming Salmon, which is an in demand product not only locally, but globally. We see more and more of these new applications of NBN, and in regional areas, for very specific technologies, other than its regular use for broadband internet and telecommunications.

E-Change and Off-the Grid living

Living off the grid and / or adapting the E-change life means moving to the more distant, non-urban locations across Australia and making big lifestyle changes. The Off the grid lifestyle is a little more drastic in approach, as it is totally devoid of the usual dependencies found in the urban landscape; it is more or less self-sustaining with no need for the usual facilities and utilities.

Families, groups, and individuals who want a lifestyle change far from being too dependent on technology and urban settings choose these options. The rural and regional landscape offers more green conditions and resources to be able to address this. While both lifestyle changes mean being sustainable and not depending on the common utilities, more and more of our mates are also using any available forms of NBN for unavoidable needs, such as fast access to data and telecommunications. More of them are becoming NBN subscribers as well, proving that there is still minimal need for this particular technology.

While living off the grid and being an E-change advocate espouses a completely green, self-sustaining and natural existence, having the NBN available for these other important elements in life is a welcome addition. We may still use modern technology to its minimum without generating too much of a carbon footprint, and take care of our data and telecommunications. This has in turn helped in other applications that can still be used in these lifestyles, such as having an online business, access to needed data, communicating to and from outside the rural areas, home entertainment, and more.

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