NBN and Access Economy
Access is the new ownership. The National Broadband Network and Access Economy business model is just one of the new economic correlation-ships that have sprung in the digital and online market. It carries a unique economic model that allows properties and the services and benefits from it to be sold as needed, minus all the complexities of owning and maintaining the said property.
The direct service is the only product or service bought via apps online, allowing for fast, problem-free dealings, and faster processing of revenue by being direct as possible. The NBN’s speed, reliability, and wider reach across Australia have made it a more widespread business model afforded to smartphone and computer owners, as well as app developers and the companies that are behind them.
This is not only in major cities and areas but now includes rural, regional, and distant territories. Temporary, in the moment-at the moment, take as needed culture has been encouraged by easy access technology via faster and better broadband, of course by NBN.
Accessing, via NBN-backed coverage
Those old enough in the 90’s for the last prominent decade of physical media for music and movies / entertainment, this is the digitised version of it, as a service, and minus the actual physical media. Movies, shows, episodes, and music doesn’t have to be owned, those record and DVD / CD and video collections to be able to have the best in home entertainment.
With the instant access principle, also known in other terms as On Demand, many other items and services are also available, now widely, online with a simple tap on the smartphone screen (or a click with the mouse). Instant conveniences such as restaurant food delivery, on-demand content, freelance work, by contract basis work services, booked rides, short term ownership of location properties and many new offerings don’t have to come with the maintenance and concerns when enjoying their functions. The service, convenience, experience, and function are the only things for sale on these apps.
Apps that are of the personal services app type include Uber, AirBnB, Grab, Netflix, Spotify, Nimber and many others are some of the more prominent players of online based access apps and services. They are part of a movement that revolutionises online commerce in new ways and methods different from the typical e-commerce we know. They are also about to become more forefront in the apps and app services business along with the NBN’s growth and reach, which will effectively allow more users and new app markets to open.
This is in keeping with the modern mentality of less space and physical media: An antithesis of sorts for the other side of online commerce of buying the same items and physical media online as well. Both activities are sure to thrive along with new NBN markets and influx of new subscribers online. However, they offer 180 degree differences in terms of the actual final product, and the speed and convenience they are delivered to the end user.
Share versus Access
Unlike the sharing principle online in similar apps years ago, access economy apps are direct, personal, and individual and very specific. The economic model of the modern Access Economy is wholly technological based as well through smartphones, and in some cases from computers, which makes perfect sense why the NBN is its number one pairing that will see faster deployment and bring more new customers.
This is based on the relationship of the supplier of the property or service, and the instant, albeit temporary, in the moment, at the moment demand of the subscriber of the specific service app. Both the medium (smartphones) and the service or products for sale have convenience and the instant aspect / speed of delivery as the main features.
The Sharing principle for online apps is based on making what one has available for share, and trade. AE is instead based on the premise that one doesn’t have to own something in order to use or enjoy it or its benefits; One seeks out a specific item, service, convenience, digital commodity, etc. and gets it instantly whenever needed.
One doesn’t have to own an extensive record collection to enjoy music of all kinds; one doesn’t have to own and maintain a car in order to get around; one doesn’t have to own a property / properties in other countries in order to travel and stay in different countries worldwide, and so on. It eliminates the commitment in the costs, upkeep, maintenance, dues, outside labor, and other commitments imposed by the ownership of the actual product or facility that produces the service.
In many ways, this has challenged the traditional economic model of old that relies on the same type of services, such as the cab industry versus Uber and Grab apps which operate on different terms and methods. The same can be said of booking online for traditional stays at hotels, inns, and other lodgings, in favor of the access economy based services from an app, which can be more practical and save considerable costs to the consumer.
Want specific music now and without any complications? Access your Spotify account (or other equivalent apps) and enjoy the (high definition, high quality) music without needing to set-up a turntable, analog phono receiver, speakers, and vinyl record; or perhaps a CD and proper stereo. You don’t have to have Cable TV or a specific network on your television, or the need for DVD’s with the entertainment options on offer. Need to go to places without the proper ownership of a car and all its complexities and maintenance steps, but one can go to anywhere at any time, in an instant? Book an Uber or Grab and go to the destination, straight away.
By means of instant access, we do away with the complexities of owning or having the actual property, and get the function and convenience directly. We can now go straight away to the benefit or the use we need.